Where to from here – outcomes from GGEC14

The Global Gender Economics Conference GGEC14 held in Sydney, 10-12 June 2014 was a success and I thank everyone for there attendance and the many other people that offered support and encouragement. We had a group of 95 delegates across the two days, with the three con concurrent sessions of Plenary, Academic and Working Sessions, the conference had a real working conference feel with delegates attending the mix of those sessions throughout the two days. The easy, relaxed atmosphere meant that everyone networked and participated in the sessions, and some great discussions were had! Our survey results indicated that delegates were very happy with the conference content, with many saying that they are keen to attend GGEC, 2015.

Early Registrations for GGEC15 Sydney June 9-11 2015 are now open! We will be holding the Academic Session in the afternoon of the 9 June to allow time for those presenting to attend the Plenary and Working Sessions. Then Day 1 of the full conference starts on the 10 June, 2015, however the Academic sessions are open to all delegates who wish to attend them. BOOK YOUR PLACE HERE

The conference was certainly very rewarding for me personally, and to see everyone in the Plenary hall and to personally meet so many committed and inspired people was truly wonderful! I hope to see you all again next year.

Already Gender Economics is popping up as the theme for other conferences around the world, and I think that there is a realisation of the benefits to innovation and economic stimulus by understanding how gendered decisions both in our businesses and our governments can effect productively and performance.

Gender Economics is about the way that we profit from gender, which is actually present in our everyday life. Some examples include the way that the Australian Racing Industry promoted the idea of the “Princess’ to get more men to the race track by enticing women to attend the track side fashion events, and its worked! This simple idea has created a market for the large retailers who reap the benefits of the increased fashion requirements, so a small economy has been created from a group of gendered marketing assumptions. This example demonstrates that Gender Economics is not just about doom and gloom, it is a fundamental business tool that we need to understand so that we can leverage our diverse workforces to increase productivity and performance. It is not about feminism and women’s rights, although these are extremely important issues, it is about looking at the impact of gendered assumptions from a organisational and economic policy formation perspective. Informing individuals and business about the benefits of reaping innovative solutions by helping them to look at existing paradigms and business structures differently, often uncovering the many layers of process, assumptions and practices that have stripped innovation from those organisations every day operations. Diversity offers an entree into this opening up of our organisations, and then Gender Economics takes us further to help realise measurable benefits by reframing and looking at opportunities in a different way.

This is one of the main missions of the Gender Economics Conferences. To provide a platform where we can cross fertilise academia, business and government so that we inform ourselves of a wider set of options that are vitally important in the complex environments of the global landscape where we must all compete.

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